Guyny hzor gorciq e brendingi ev logoyi dzevavorman ashxarhum: Ayn karogh e huyzer arajacnel, haghordagrutyunner haghordel ev azdel sparoghi varqagci vra: Guyneri hogebanutyuny haskanaly karevor e cankacac marqetingayin gorcakalutyan hamar, vory npatak uni steghcel azdecik logoner ev brendayin grqer: Ays hodvacum menq kusumnasirenq, te inchpes tarber guynery karogh en azdel ynkalumneri ev voroshumneri vra, ev inchpes ogtagorcel ays giteliqnery dzer rebrendingi janqerum:

Guyni karevorutyuny logoyi dzevavorman mej

Inch veraberum e logoneri dizaynin ev brendayin grqerin, guyny miayn estetik yntrutyun che, ayl razmavarakan voroshum: Dzer logoyi hamar yntrvac guynery karogh en haghordakic linel dzer apranqanishi anhatakanutyany ev arzheqnerin: erkaratev tpavorutyun toghnelov dzer lsarani vra: Marqetingayin ynkerutyuny petq e hashvi arni guyneri hogebanakan azdecutyuny, vorpeszi hamozvi, vor logon hamapatasxanum e apranqanishi inqnutyany:

Haskanalov guyneri hogebanutyuny

Karmir: kirq ev energia

Karmiry ayn guynn e, vory gravum e ushadrutyuny ev uzhegh huyzer e arajacnum: Ayn xorhrdanshum e kirqy, energian ev huzmunqy: Coca-Cola-i ev Red Bull-i nman apranqanishern ogtagorcum en karmir guyny: hrataputyan ev xandavarutyan zgacum haghordelu hamar: Ete dzer rebrendingy npatak uni steghcel dinamik ev energetik kerpar, apa karmiry karogh e hzor yntrutyun linel:

Kapuyt: vstahutyun ev profesionalizm

Kapuyty hatchax kapvac e vstahutyan, profesionalizmi ev hangstutyan het: Zarmanali che, vor shat finansakan hastatutyunner ev texnologiakan ynkerutyunner, inchpisiq en IBM-y ev Intel-y, kapuyt guyny nerarum en irenc logoneri mej: Dzer logoyi dzevavorman mej kapuyt ogtagorcely karogh e ognel hastatel vstaheliutyun ev husaliutyun: dardznelov ayn idealakan marqetingayin gorcakalutyan hamar, vory cankanum e vstahutyun steghcel hatchaxordneri het:

Deghin. lavatesutyun ev jermutyun

Deghinn artahaytum e drakanutyun, jermutyun ev lavatesutyun: Da guyn e, vory karogh e erjankutyun ev uraxutyun arajacnel: McDonald's-i ev IKEA-i nman apranqanishern ogtagorcum en deghin guyny: hyurynkal ev ynkerakan mtnolort steghcelu hamar: Ete dzer apranqanishy cankanum e ereval matcheli ev urax, deghiny hianali tarberak e:

Kanach: atch ev aroghjutyun

Kanachy nerkayacnum e atch, aroghjutyun ev bnutyun: Ayn sovorabar ogtagorcvum e ayn apranqanisheri koghmic, voronq kentronanum en kayunutyan, aroghjutyan ev shrjaka mijavayri vra, inchpisiq en Whole Foods-y ev Starbucks-y: Dzer logoyi mej kanach guyny nerarely karogh e hushel, vor dzer apranqanishy ekologiapes maqur e ev nvirvac e atchin ev barekecutyany:

Sev. nrbageghutyun ev nrbageghutyun

Sevy nrbageghutyan, nrbageghutyan ev uzhi guynn e: Bardzrakarg apranqanishery, inchpisiq en Chanel-y ev Apple-y, hatchax ogtagorcum en sev guyny: shqeghutyan ev bacarikutyan zgacum haghordelu hamar: Ete dzer rebrendingi npataky dzer apranqanishy vorpes premium ev heghinakavor dirqavoreln e, apa sevy karogh e uzhegh haytararutyun anel:

Guyni hogebanutyan kirarumy rebrendingum

Rebrendingi zhamanak shat karevor e hashvi arnel, te inchpes en dzer arka ev potencial hatchaxordnery ynkalum dzer apranqanishi guynery: Marqetingayin gorcakalutyuny karogh e ognel dzez verlucel dzer tiraxayin lsarany ev yntrel guyner, voronq hamapatasxanum en nranc naxasirutyunnerin ev aknkaliqnerin: Nerarelov gunayin hogebanutyuny dzer logoyi dzevavorman ev brendayin grqi mej: duq karogh eq steghcel hamahunch ev gravich brendi inqnutyun, vorn arandznanum e shukayum:

Guyneri hogebanutyuny kensakan der e xaghum logoneri dzevavorman ev brendayin grqeri mej: Haskanalov, te inchpes en tarber guynery azdum zgacmunqneri ev varqagci vra, marqetingayin gorcakalutyuny karogh e steghcel logoner, voronq ardyunavet kerpov haghordum en apranqanishi ugherdzy ev arzheqnery: Ankax nranic, te duq rebrending eq anum, te naxagcum eq nor logo, hashvi areq dzer gunayin yntrutyan hogebanakan azdecutyuny: dzer lsarani vra erkaratev tpavorutyun toghnelu hamar: