Guynery hzor azdecutyun en unenum mer huyzeri vra, ev ayd zgacmunqnery mec der en xaghum ayn harcum, te inchpes enq menq varvum vorpes sparoghner:

Guyni hogebanutyuny himq e talis haskanalu, te inchpes ev inchu enq menq ynkalum ays kam ayn brendy: Sa hzor gorciq e, vory karogh e ogtagorcvel apranqanishi aveli imastalic ev hisharzhan phordzarutyunner dzevavorelu hamar: Cankacac brendingayin ynkerutyan hamar guyni hogebanutyuny haskanaly hajogh brendingi razmavarutyan himnarar aspektn e:

Hetazotutyunnery cuyc en tvel, vor guyny karogh e bardzracnel apranqanishi tchanachumy minchev 80%:

Haskanalov guyni uzhy brendingum

Usumnasirutyunnery cuyc en talis, vor hatchaxordneri 85%-y guyny nuynacnum e vorpes mek apranqanish myusi phoxaren yntrelu himnakan pattchar:

Guynery avelin en, qan parzapes tesoghakan tarrer. dranq krum en imast ev karogh en aranc bareri haghordel konkret haghordagrutyunner: Orinak, karmiry karogh e arajacnel huzmunqi kam hrataputyan zgacum, minchder kapuyty hatchax vstahutyun ev hangstutyun e haghordum: Ays entagitakcakan asociacianern en pattchary, vor tchisht gunayin gunapnak yntrely karevor e cankacac brendingi razmavarutyan hamar:

Inchpes en guynern azdum ynkalman vra

Guynery karogh en zgalioren azdel apranqanishi ynkalman vra : tiraxayin lsarani koghmic: Aha gunayin yndhanur asociacianeri hamarot aknark.

- Karmir: Energia, kirq, gorcoghutyun

- Kapuyt. vstahutyun, husaliutyun, hangist

- Kanach. Atch, aroghjutyun, hangstutyun

- Deghin. Erjankutyun, lavatesutyun, zgushutyun

- Sev. Bardutyun, uzh, elegantutyun

- Spitak․ Maqrutyun, parzutyun, maqrutyun

Profesional brendingayin ynkerutyuny kogtagorci ays asociacianery: apahovelu hamar, vor apranqanishi gunayin gunapnaky hamapatasxani ir himnakan arzheqnerin ev haghordagrutyunnerin:

Brendi inqnutyan hastatum

Apranqanishi hamar yntrvac guynery petq e hamapatasxanen nra inqnutyany ev arzheqnerin: Orinak: finansakan hastatutyuny karogh e ogtagorcel kapuyty: vstahutyun ev husaliutyun arajacnelu hamar, minchder ekologiapes maqur artadranqi vra kentronacac ynkerutyuny karogh e yntrel kanachy: xorhrdanshelu bnutyunn u kayunutyuny:

Zgacmunqayin kaperi steghcum

Guynery karogh en arajacnel zgacmunqayin ardzaganqner, ayd isk pattcharov nranq hzor gorciq en brendingi hamar: Brendingayin ynkerutyuny verlucum e tiraxayin lsarani naxasirutyunnery ev mshakutayin hamateqsty: yntrelu guyner, voronq drakan huzakan kap ksteghcen: Orinak: eritasard handisatesin ughghvac brendy karogh e ogtagorcel var guyner: energia ev steghcagorcakanutyun haghordelu hamar:

Depqeri usumnasirutyun. guyni hajogh ogtagorcum brendingum

Nayeq ashxarhi lavaguyn apranqanisheri shukayavarman guynerin: tesnelu, te vorqan hzor karogh e linel gunayin hogebanutyuny:

Ayspisov, voronq en brendingi ev marqetingi mej amenataracvac guyneri hogebanakan asociacianery:

Shat xorhrdanshakan apranqanisher tirapetum en guyni ogtagorcmany irenc brendavorman razmavarutyan mej: Vercnenq, orinak, Koka-Kolan: Karmir guyni ogtagorcumy voch miayn gravum e ushadrutyuny, aylev arajacnum e huzmunqi ev erjankutyan zgacumner: katarelapes hamahunch apranqanishi uraxutyan ev miasnutyan patkerin:

Mek ayl orinak e Tiffany & Co.-n, vori kapuyty asocacvum e shqeghutyan ev nrbageghutyan het: Ays guyni hetevoghakan ogtagorcumn ognel e amrapndel Tiffany-i apranqanishi inqnutyuny ev tarberakel ayn shukayum:

Ayspisov, guyni hogebanutyuny ardyunavet brendingi karevor baghadrichn e: Haskanalov, te inchpes en tarber guynern azdum ynkalman ev zgacmunqneri vra, brendingayin ynkerutyuny karogh e mshakel brendingi razmavarutyun, vorn uzheghacnum e apranqanishi inqnutyuny ev rezonansvum sparoghneri het: Ankax nranic, te duq rebrending eq anum, te steghcum eq nor apranqanish, gunayin mtacvac yntrutyuny karogh e eakan azdecutyun unenal dzer apranqanishi hajoghutyan vra: