Erb xosqy veraberum e brendi amur inqnutyan hastatmany, logon karevor tarr e, vory xosum e dzer biznesi masin: Logoyi tchisht yntrutyuny karogh e phoxel dzer apranqanishi xaghy, hatkapes, ete duq rebrendingi eq entarkvum: Aha mi ughecuyc, vory kogni dzez teghekacvac voroshum kayacnel:

Haskanalov logoyi tesaknery

Tarber tesaki logoner

1. Wordmark logo

Ays logonery baghkacac en miayn teqstic: arandznahatuk taratesakov nshelov ynkerutyan anuny: Orinaknery nerarum en Google-y ev Coca-Cola-n: Idealakan e ezaki anunnerov ynkerutyunneri hamar, baranshanneri logonery steghcum en apranqanishi tchanachum tpagrutyan mijocov:

2. Taranish logoner

Ays logonery ogtagorcum en skzbnatarery kam hapavumnery: apranqanishy nerkayacnelu hamar, orinak: IBM kam CNN: Taranshannery kataryal en erkar anunnerov kam minimalistakan motecman npatak unecogh dzernarkutyunneri hamar:

3. Xorhrdanshakan logoner

Srbapatkerayin logonery parunakum en xorhrdanishner kam patkerakner, voronq nerkayacnum en apranqanishy, orinak: Apple-i xndzory kam Nike-i swoosh-y: Dranq shat ardyunavet en apranqanishi hisharzhan patker steghcelu hamar ev hatchax ogtagorcvum en barayin nshanneri het miasin:

4. Hamakcvac logoner

Hamateghelov teqsty ev simvolnery: ays logonery arajarkum en tchkunutyun ev bazmakoghmaniutyun: Mtaceq aynpisi apranqanisheri masin, inchpisiq en Adidas-y kam Burger King-y: Nranq tuyl en talis hesht harmarvel ev idealakan en brendingi hamaparphak razmavarutyunneri hamar:

Logoyi dizayni hamapatasxanecum apranqanishi inqnutyan het

Brendingayin ynkerutyan dery

Logoyi tesak yntrelis mtaceq brendingayin ynkerutyan het ashxatelu masin: Ays phordzagetnery karogh en ognel dzez koghmnoroshvel logoyi dizayni ev brendayin grqi steghcman bardutyunneri mej: Lav mshakvac logon petq e hamapatasxani dzer apranqanishi himnakan arzheqnerin, tiraxayin lsaranin ev yndhanur inqnutyany: Tchisht gorcakalutyuny ktramadri arzheqavor patkeracumner ev kapahovi, vor dzer patkeranshany kbardzracni dzer apranqanishi patmutyuny:

Rebrendingi nkatarumner

Ete duq rebrendingi eq entarkvum, apa nor logotip yntrely zguysh mtacel e pahanjum: Tarm logon karogh e eritasardacnel dzer apranqanishy, gravel nor hatchaxordner ev tarberel dzez dzer mrcakicneric: Hamozveq, vor dzer nor logoyi dzevavorumn anxaphan kerpov integrvum e dzer nor brendbuqin: artacolelov dzer brendi verasahmanvac inqnutyuny:

Logoyi tchisht tesaki yntrutyuny nerarum e dzer apranqanishi kariqneri gitakcumy ev ayn, te inchpes tarber logotipery karogh en carayel ayd kariqnerin: Ankax nranic, te duq rebrending eq anum, te sksum eq zroyic, ashxatelov hmut brendingayin gorcakalutyan het, karogh eq mec tarberutyun unenal dzer apranqanishy iskapes nerkayacnogh logoyi dzerqberman harcum:

Tchisht logo yntrely avelin e, qan parzapes dizayni voroshum. da razmavarakan qayl e, vory karogh e azdel dzer apranqanishi hajoghutyan vra: Zhamanak nerdreq: usumnasirelu dzer tarberaknery ev hamagorcakceq phordzagetneri het: steghcelu logo, vorn arandznanum e ev ardyunavet kerpov haghordum e dzer apranqanishi eutyuny: