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ESSENTIAL TIPS ON HOW TO START A JEWELRY BUSINESS
20:55, 25.11.2019

The jewelry industry is very fast-growing and highly competitive making it hard for newcomers to succeed. Many new companies fail to compete against the old established names and end up getting lost in the big market. Sometimes it’s a matter of wrong marketing, sometimes it’s a matter of quality and sometimes it’s neither.

With many similar designs present in the market, customers can’t help, but feel confused and make reckless choices. Jewelry companies should be able to guide the customer through proper branding, unique designs, and tailored prices.

The advice seems simple on paper, but it’s completely different when you’re trying to establish your name in the market. Don’t worry, we at Sarkissian Luxury Studio have compiled the most important tips on how to start your own jewelry business with proper explanations to make your journey much easier.

MARKET YOUR BUSINESS ONLINE

In the age of the internet and social media, no business has a chance of surviving without proper online presence. It’s not enough to just create a simple page on Instagram or Facebook, you need to do proper research on how to use each platform for the benefit of your company. Figure out the frequency of your posts and your target audience before fully engaging.

Social media presence isn’t limited to popular platforms. It’s always a good move for companies to create their website. Post information about your business as well as your portfolio on your website. Make sure that the design of the website also reflects the mood of your brand.

If you don’t feel like you’re capable of managing social media accounts, you can always hire a specialist to do the job for you. In the 21st-century social media, managers are just as important as your sales staff.

FIND A GOOD DESIGNER

This might seem obvious, but you will be surprised how many companies skip this step. These companies spend their money on elaborate logos and marketing schemes, but forget about the jewelry itself.

Some people open companies based on their own experience in designing jewelry, but some people are simply interested in the sector. These people have no knowledge or intention to design the jewelry for their brand. There is nothing that makes one better than the other. Nowadays, many companies offer their designing and manufacturing services to jewelry brands. In this big market, it seems hard to find the right company for guidance, but don’t be overwhelmed.
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