President Barack Obama wants to spread the word among millennials that the deadline to sign up for healthcare coverage is Feb. 15 (this Sunday). So, to connect with the hard-to-reach demographic, the Commander in Chief worked with BuzzFeed Motion Pictures to help him create a video to promote Healthcare.gov.

Whether the clip drove young men and women to get healthcare coverage remains to be seen. But, in its first eight hours, the Facebook video was viewed more than 15 million times.Not bad.

The video, titled Things Everybody Does But Doesn't Talk About, reminds us that Obama does everyday American things, like using a selfie stick to snap a photo and blaming Obama when his cookie won't fit inside his glass of milk. There's also a reminder about the healthcare coverage deadline slyly hidden in a scene where the President is rehearsing a speech in front of the (oddly filthy) mirror.