Hanrayin kaper (Public Relation) masnagitutyun, vori himnakan npataky hasarakutyan koghmic karuyci nkatmamb vstahutyan dzerq berman, hetevabar naev lav heghinakutyan dzevavorman texnologianeri mshakumn u irakanacumn e։ Gitakan ashxatanqnerum texnologian sahmanvum e ayspes. Texnologian (hunaren texne-mshakuyt, hmtutyun ev logos-gitutyun) npatakaughghvac, hajordakan, i skzbane efektiv gorcoghutyunneri amboghjutyun e, voronq kochvac en hasnelu arajadrvac drakan ardyunqnerin։ Hanrayin kaperi volortum evs texnologian arajadrvac npatakin hasnelu hamar irakanacvogh voroshaki gorcoghutyunneri amboghjutyun։ Ayd gorcoghutyunnery himnakanum baghkacac en 4 tarber, bayc irar het phoxkapakcvac maseric.

verlucutyun, hetazotutyun, xndri gitakcum
cragreri mshakum
haghordakcutyun ev cragreri irakanacum
ardyunqneri hetazotum, gnahatakan ev hnaravor veramshakumner։
Ays 4 masery hatchax anvanum en RACE, vory hetevyal bareri hapavumn e: Research (hetazotum), Action (gorcoghutyun), Communication (haghordakcutyun), Evaluation (gnahatakan) ։

Hanrayin kaper (PR) erevuytn ughghakioren kapvac e zhoghovrdavarutyan het։ Ayn erkrnery, vortegh demokratian aveli bardzr makardaki vra e, hanrutyan het phoxadardz kapi anhrazheshtutyunn aveli shat e karevorvum։ Pattcharn ayn e, vor aydpisi paymannerum bolor karuycnery: petakan, masnavor, stipvac en hargelu hanrutyan iravunqnery, payqarelu nranc vstahutyan hamar, qani vor irenc gorcuneutyan hajoghutyuny paymanavorvac e hanrayin karciqov։ Zhoghovrdavarakan erkrnerum hanrayin karciqn azdum e erkri qaghaqakanutyan, orensdrakan, tntesakan gorcyntacneri, qaghaqakan kusakcutyunneri varqagci, angam mshakutayin mijocarumneri kazmakerpman ev anckacman vra։ Shukayakan haraberutyunneri hastatumy evs npastec, vorpeszi karevorvi hanrayin kaperi dery։ Mrcakcutyan paymannerum ynkerutyunneric yuraqanchyury dzgtum e depi iren gravel sparoghnerin, dzerq berel nranc vstahutyuny, drakan imij dzevavorel։ Teev Hayastanum hanrayin kapery derevs kartch patmutyun uni, sakayn, vorpes gorcuneutyan inqnuruyn tchyugh, ayn veraberum e 20-rd dari skzbin։

PR-i arajin byuron steghcvel e 1912 t.-in amerikyan heraxosaheragrayin miavormann arynter։ 1918 t.-in PR-i dasyntacnern arajin angam yndgrkvecin Illinoys nahangi usumnakan cragrum։

1923 t.-in E. Berneysy hratarakec PR-i masin arajin girqy: «Byureghacnelov hasarakakan karciqy» ։ Arden 1930 t.-in AMN-um hanrayin kapery dzevavorvecin vorpes karavarman hatuk gorcaruyt։