Yerevan, Armenia – SADA, an Insight company, a leading business and technology consultancy and award-winning Google Cloud Premier Partner across various products and engagement models, today announced the launch of its new GenAI Journey Accelerator consultative offering. Poised to transform the landscape of AI adoption within organizations, the GenAI Journey Accelerator offers a comprehensive strategy and roadmap designed to guide businesses through the complexities of AI integration while unlocking opportunities for innovation and growth.

According to Google Cloud’s 2024 Data and AI Trends report, 54% of digital leaders say there is a skills gap preventing them from keeping up with the pace of change, as many organizations start AI projects that don’t provide business value. To address these customer challenges, SADA created a multi-stage GenAI adoption framework that begins with the GenAI Workshop, where customers build a core understanding of what is possible with GenAI and the suite ofGoogle Cloud AI products.

"At SADA, we're committed to empowering businesses through the application of AI. As businesses evaluate future competitiveness, a question emerges: How much AI can companies leverage compared to traditional scaling through increased hiring?" said Scott Bergquist, Global Director, AI, Data and Industry Solutions at SADA. "The answer lies in effectively utilizing AI to drive ROI, and the GenAI Journey Accelerator offers a comprehensive roadmap for organizations to navigate their AI journey with confidence and clarity. We firmly believe that the future of business competitiveness hinges on AI utilization."

Combined with SADA Flex Services, organizations are able to address challenges associated with AI adoption while evaluating the latest Google Cloud technology advancements, including the Vertex AI platform, Gemini models, Gemini Code Assist, and the latest AI updates to BigQuery.

About SADA

SADA, an Insight company, is a market leader in professional services and an award-winning solutions provider of Google Cloud. Since 2000, SADA has been committed to helping customers in healthcare, media, entertainment, retail, manufacturing, and the public sector solve their most complex challenges so they can focus on achieving their boldest ambitions. With offices in North America, India, and Armenia providing sales and customer support teams, SADA is positioned to meet customers where they are in their digital transformation journey. SADA is a 7x Google Cloud Partner of the Year award winner with 10 Google Cloud Specializations and has been recognized as a Niche Player in the 2023 Gartner® Magic Quadrant™ for Public Cloud IT Transformation Services. SADA has been named to Inc. Magazine’s Best Workplaces four years in a row.