Aysorva aragyntac tvayin ashxarhum vorpes marqetolog tarbervely pahanjum e avelin, qan parzapes steghcagorc gaghaphar unenaln e: Hajogh marqetingayin ev brendingi razmavarutyuny hamateghum e tvyalneri vra himnvac patkeracumnery ev norararakan motecumy։ Usumnasirelov volorti arajatarneri gorcelaotchy: menq karogh enq arzheqavor daser qaghel, voronq karogh en mecacnel cankacac marqetingayin janq:

Haskanalov dzer lsarany

Ardyunavet marqetingi ev brendingi himnaqareric meky tiraxayin lsarani xory ynkalumn u ayn tchanacheln e: Marqetingayin verlucutyuny karevor der e xaghum aystegh։ Ayn tuyl e talis patkeracum kazmel sparoghneri varqagci, naxasirutyunneri ev mitumneri veraberyal: Nike-i ev Apple-i nman brendery arajatar en ays volortum: ogtagorcelov hatchaxordneri manrakrkit tvyalner: irenc haghordagrutyunnern u apranqnery harmarecnelu, nranc hatuk kariqnery bavararelu hamar:

Marqetingi verlucutyun

Nike-i «Just Do It» arshavy var orinak e ayn bani, te inchpes karogh e marqetingayin verlucutyuny phoxakerpel apranqanishy: Verlucelov irenc lsarani fitnes sovorutyunneri veraberyal tvyalnery: Nike-y karoghacav steghcel anhatakanacvac bovandakutyun, vory xorapes ardzaganqec ir hatchaxordnerin, Sa el ir hertin hangecrec nergravvacutyan ev havatarmutyan mecacmany:

Brendi uzhegh inqnutyan steghcum

Brendi uzhegh inqnutyuny eakan e mardashat shukayum arandznanalu hamar: Haghordagrutyunneri, tesoghakan tarreri ev hatchaxordneri phordzi hetevoghakanutyuny ognum e tchanacheli ev vstaheli apranqanish steghcel: Hmut marqetolognery haskanum en, vor hatchaxordi het yuraqanchyur shphman ket hnaravorutyun e amrapndelu apranqanishi inqnutyuny:

Tvayin marqeting

Tvayin marqetingi darashrjanum aynpisi brendner, inchpisiq en Coca-Cola-n ev Red Bull-y, yuracrel en suzvogh arcanc phordzarutyunner steghcelu arvesty: Coca-Cola-i «Share a Coke» arshavy, vorn anhatakanacnum er sovorakan anunnerov shshery, voch miayn brendingi haghtanak er, aylev tvayin marqetingi hajoghutyun: arajacnelov socialakan mediayi zangvacayin nergravvacutyun:

Storiteling. Brendingi sirty

Storytelling-y hzor gorciq e, vory kyanqi e kochum apranqanishy: dardznelov ayn tpavorich ev hishvogh: Ardyunavet storitelingi shnorhiv kareli e steghcel aveli xory kap lsarani het:

Harmarvoghakanutyun ev norararutyun

Amenahajoghak apranqanishern ayn apranqanishern en, voronq karogh en harmarvel shukayakan phophoxvogh paymannerin ev sharunakabar norararutyunner katarel: Sa pahanjum e mitumneric araj mnal ev riski dimelu patrastakamutyun:

Sharunakakan norararutyun

Amazon-y brend e, vory marmnavorum e harmarvoghakanutyunn u norararutyuny: Ir cagumic: vorpes arcanc graxanut, minchev hamashxarhayin elektronayin arevtri hska darnaly, Amazon-y sharunak zargacrel e ir marqetingayin razmavarutyunnery: Ogtagorcelov arajadem verlucutyun ev kentronanalov hatchaxordneri phordzi vra: Amazon-y pahpanel e ir dirqy: vorpes shukayi arajatar:

Qaghvac dasery

• Ynduneq tvyalneri vra himnvac voroshumnery

Marqetingayin verlucutyunneri ogtagorcumy karogh e angnahateli patkeracumner tal hatchaxordneri varqagci ev naxasirutyunneri veraberyal: tuyl talov kyanqi kochel aveli npatakayin ev ardyunavet marqetingayin arshavner:

• Hetevoghakanutyuny karevor e

Bolor aliqnerum apranqanishi kayun inqnutyan pahpanumn ognum e sparoghneri mijev vstahutyun ev tchanachum dzerq berel:

• Patmeq hamozich patmutyun

Patmutyuny karogh e tarberakel apranqanishy ev steghcel huzakan kaper lsarani het: xtanelov havatarmutyuny ev pashtpanutyuny:

• Mnaceq harmarvoghakan ev norarar

Arag phophoxvogh shukayum harmarvelu ev norararutyan karoghutyuny vtchrorosh e kayun hajoghutyan hamar: Brendnery, voronq araj en mnum mitumneric ev yndunum en nor texnologianery, ksharunaken zarganal:

Sovorelov marqetingi ev brendingi varpetneric: menq karogh enq kirarel ays skzbunqnery mer sephakan razmavarutyan mej: bardzracnelov lsarani het kapvelu ev erkarazhamket hajoghutyan hasnelu mer karoghutyuny: Ankax nranic, te shukayavarman verlucutyun ogtagorcelu, gravich patmutyunner steghcelu kam apranqanishi kayun inqnutyuny pahpanelu mijocov ays dasery angnahateli en cankacac marqetologi hamar, vory cankanum e erkaratev azdecutyun unenal:

https://brandon.am/am/